Business laptop prices are going up significantly. Nearly all major brands — Dell, Lenovo, HP, Microsoft and Apple — have announced or already implemented price increases. And this is only the beginning.
What's happening?
Two factors are driving prices up:
- Global memory shortage — Demand for DRAM and NAND flash memory exceeds supply. The explosive growth of AI data centres is consuming enormous amounts of memory, leaving less available for consumer electronics and business laptops. Manufacturers are paying more for components and passing that cost on.
- Trade conflicts and import tariffs — Current geopolitical unrest and new import tariffs are making the supply chain more expensive and unpredictable. Shipping costs are rising, lead times are increasing, and manufacturers are building risk margins into their pricing.
The result: laptops that cost €1,100 today will soon be €1,250 or more.
Which brands are affected?
Microsoft has been the first to take concrete action: Surface prices are going up as of 1 April 2026. Given rising component costs and import tariffs, other brands are expected to follow. The underlying causes — more expensive memory and higher supply chain costs — affect all manufacturers.
Lead times are increasing significantly
On top of price increases, we're seeing extremely long lead times. Where you'd normally receive a business laptop within one to two weeks, delivery times are now stretching to weeks or even months. This can directly impact your operations: a new employee starting without a workstation, a broken device that can't be replaced quickly, or a planned expansion stalling because the hardware simply isn't available.
What can you do now?
The best strategy is simple: check what's currently in stock and order before the new prices take effect.
Our Universal Preferred Devices page shows all business laptops we can currently deliver — at current prices. Every device meets our strict business standard:
- Windows 11 Pro or macOS for enterprise security
- Minimum 16GB RAM and 512GB SSD
- Copilot+ PC ready (Windows models)
- Business support and warranty
Why act now?
- Current stock = current prices — As long as we have devices in stock or can deliver quickly, current rates apply
- Lead times are increasing — Supply chain issues mean longer delivery times. Order now and get your device sooner
- Budget planning — If you know you need to replace devices this year, you can still stay within your original budget
Plan ahead
Do you have a device refresh planned for Q2 or Q3? Consider moving it forward. The difference can add up to hundreds of euros per device — with a fleet of ten or more laptops, that's a serious saving.
Not sure which model best fits your organisation? Contact us for tailored advice. We're happy to help you make the right choice — before prices go up even further.
Universal Preferred Devices
Order now at current prices
Browse our complete selection of business laptops before price increases take effect.
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